In the world of events, creating a memorable experience for attendees is crucial. It’s not just about the presentations or performances, but also about the atmosphere and engagement with others. That’s where a social wall comes in – a tool that can help transform an event into a truly interactive and engaging experience.
What is a social wall?
A social wall is a digital display that aggregates content from media platforms such as Twitter, Instagram, Facebook, and LinkedIn, in real-time. It allows event attendees to see what others are sharing about the event, and to join in on the conversation by sharing their own posts.
Why use a social wall at your event?
There are many benefits to using a social media wall at your event. Here are a few:
- Encourage engagement: By displaying social media posts from attendees, you can encourage them to engage with the event and each other. People are more likely to participate in discussions and share their experiences when they see others doing the same.
- Increase brand awareness: A social widget is an excellent way to promote your brand and event. By encouraging attendees to use a branded hashtag, you can increase your event’s visibility on social media and reach a wider audience.
- Provide valuable insights: By monitoring the content on your social media widget, you can gain valuable insights into attendee sentiment and engagement. This information can help you make improvements to future events.
- Enhance the overall experience: A social media wall can add an element of fun and excitement to your event. Attendees can see their posts displayed on a large screen and feel a sense of recognition and connection with others at the event.
How to create a social wall for your event?
Creating a social wall for your event is relatively easy, thanks to a variety of online tools and platforms available. Here are the basic steps:
- Choose a platform: There are several social feed wall platforms available, such as Hootsuite, Walls.io, and Tint. Choose one that suits your needs and budget.
- Select your social media channels: Decide which social media platforms you want to display content from. Most social media widget platforms support Twitter, Instagram, and Facebook.
- Set up your wall: Once you’ve chosen your platform and social media channels, set up your social feed widget. This usually involves creating a new account, connecting your social media accounts, and customizing the display settings.
- Promote your branded hashtag: To encourage attendees to participate in the social feed widget, promote a branded hashtag before and during the event. Make sure it’s easy to remember and relevant to your event.
- Display your social widget: Finally, display your social media widget all prominently at the event. You can use a large screen or projector to display the wall in real-time.
Conclusion
A social media widget is an excellent tool for creating an engaging and interactive experience at events. By displaying social media content from attendees, you can encourage engagement, increase brand awareness, provide valuable insights, and enhance the overall experience. With the right platform and setup, a social wall can help make your event a memorable one.
