10 SEO Tools for Auditing & Monitoring Your Website in 2022

10 SEO Tools for Auditing & Monitoring Your Website in 2022

SEO Software

HubSpot Grader

Webmaster Tools

UpCity SEO Report Card Google Analytics

Marketing ninjas





SEO Software

There may be a premium version with greater features. We explained the finest aspects of each tool and how to use them for SEO agency india.

HubSpot Website Grader: SEO Tool

Marketing is to boost website traffic and leads. As marketers, we must know how to increase a website’s SEO.

Enter your website’s URL in HubSpot’s Website Grader to get practical SEO insights. Sign up for the HubSpot Academy SEO course to enhance your website’s SEO, UX, and more.

HubSpot Website Grader:

Learn about your website’s performance in seconds and uncover specific problems to address.

On-demand website improvement courses.

Website issues: Learn how to fix your website’s trouble areas with a five-lesson HubSpot Academy course.

Mobile-optimization: Mobile-optimize your website.

Learn how to improve website security.

User experience: Personalize UX to please users.

  1. GSC

Google Search Console


Google Search Console includes features to assist you rank for your target audience’s search queries.

Search Console can assist company owners or SEOs adjust their SEO strategies with new keywords. Google Search Console monitors, debugs, and optimises your website without coding.

Google Search Console teaches and optimises certain webpage elements:

Learn how your pages rank for keywords.

Identify website crawl faults.

Understand how mobile-friendly your website is and find ways to enhance it.

See how many of your web pages are in Google’s Index (if they’re not, utilise the URL Inspection Tool to submit a page).

Analytics, Metrics Clicks, impressions, CTR, and position are important website metrics.

Google Analytics SEO tool


The free version of Google Analytics may help you manage your website’s SEO if you link it with Google Search Console. All of your website’s SEO data will be centralised and aggregated, and you can utilise queries to find areas for improvement using keywords and phrases you wish to rank for.

Other methods to utilise Google Analytics to boost SEO include:

Filter false referral traffic that might harm SEO reports.

Organic website traffic vs. non-organic: Optimize visitor channels to boost traffic.

Use Site Content Reports to identify engagement metrics on each web page, directory and page engagement, page departure metrics, and landing page acquisition, behaviour, and conversion.

Assisted Conversions in Multi-Channel Report Determine which channels lead to the highest conversions and their business value.

UpCity Free SEO Report Card


UpCity’s Free SEO Report Card allows you assess your website’s performance.

SEO Report Card will provide a report in return for your email address and certain data.

Rank Analysis: A glimpse of your website’s search engine ranking.

Connect Building: A list of sites that link to yours.

On-Site Analysis: How well you used your keyword on your site.

Website load speed and accessibility information.

Trust Metrics: Your site’s trust or authority.

Current Indexing: Number of indexed site pages.

Internet Marketing Ninjas SEO


Internet Marketing Ninjas is an SEO firm providing free tools to evaluate your website to the competition, optimise web pages for keywords, develop meta tags, and improve organic traffic.

Internet Marketing Ninja SEO tools include:

Broken link tool identifies broken links and redirects and generates an XML sitemap.

Metadata: Check all page links (external, internal, etc.) on your website to see what’s broken or requires updating.

SEO tool: Check your website’s content, meta data, and internal links.

Comparative: Compare your SEO to a competitor’s.

Analyze page-load time and how long each component takes to show.

Bing Webmaster SEO Tool


Microsoft Bing Webmaster provides reporting, diagnostic, and SEO tools for your website. Free SEO tools may help you examine your website, manage backlinks, and review keywords to guarantee organic search optimization.

Bing Webmaster’s SEO tools also let you:

Backlink profiles: Understand your backlink profile’s referring pages, domains, and anchor links.

Research keywords Determine which keywords and phrases your audience is searching for as well as the search volumes of those keywords and phrases.

Use the site scanning feature: Crawl your website and identify technical SEO errors.

Get SEO reports: Review any errors that are on your website and individual site pages.

7. Google Trends\sSEO Tool: Google Trends


Traditional SEO tools like the ones we’ve already discussed are great for conducting research and audits when your business is already established. But what if you’re starting a new business venture and want to know what popular industries, topics, and ideas people are exploring? Google Trends is a great place to explore untapped potential that can yield a large keyword landscape for your website.

You’ll want to note that Google Trends isn’t where you’ll get granular data. This tool performs best when you use it as a compass to set a direction for your SEO strategy, and then pair those insights with a more robust software like HubSpot’s SEO Marketing Tool.

Here’s what you should look for in Google Trends:

Trends: Look for trends in specific countries or regions of the world.

Popular topics: Find popular people and long tail keywords related to them.

Comparisons: Compare and contrast trends over time.

8. Seolyzer\sSEO Tool: Seolyzer


Seolyzer is a free site crawling, log analysis, and SEO tool that helps you determine how search engines like Google view your website. Seolyzer pulls information that crawling bots leave in your server’s log files while browsing your site to identify and create your SEO KPIs. The tool also identifies error codes, redirects, and page speed performance.

Additionally, Seolyzer can help you:

Monitor SEO issues: Identify poor response time, error messages, and crawl volume so you can resolve them before serious damage is done.

Manage your unique KPIs: Analyze page performance, crawl volume, HTTP status codes, active and new pages, and desktop versus mobile responsiveness.

Segment web pages: Determine what your most crawled pages are.

Compare web pages: See what Google deems as the most important to the pages that are crucial to your business’s bottom line.

Measure SEO impact: Understand the impact of your SEO efforts on a page-by-page basis or by the category of the page.

9. SEOquake\sSEO Tool: SEOquake


SEOquake is a Google Chrome extension that automatically checks a web page’s SEO parameters quickly for free. This includes on-page SEO audits, internal and external link reviews, real-time URL and domain comparison, and data file export.

Other things you can use SEOquake for are:

Link Analysis: Get a detailed description of how all of your links are doing — including URLs, anchor text, and other link types — with the tools Link Examiner feature.

Focus on metrics that matter: Adjust the SEOquake reports you receive to display only the parameters and metrics that you care about.

Audit your website’s SEO: Identify any SEO-related issues that would be findable by search engines.

Share your findings with stakeholders: Export the results of your SEO analysis into an adjustable and shareable report.

10. Seobility\sSEO Tool: Seobility


Seobility is a free SEO-checker tool. With it, you can test your website’s level of compliance with today’s SEO guidelines. By simply entering your URL, your site will be analysed and you’ll receive tips on how you can better optimise your website.

In addition to a detailed SEO audit of your website, you’ll gain access to 1,000 subpage audits, email reporting and alerts, and keyword monitoring.

Here are some more advantages of using Seobility:

Find technical errors: Resolve on-page SEO issues quickly to recover lost traffic and prevent future traffic dips.

Accurate SEO scoring: Receive an SEO score that accounts for various website factors including meta-information, page quality, link structure, and more.

Meta information analysis: Understand the specific SEO issues with your meta information such as meta titles/ descriptions, meta tags, and invalid or incorrect domain names or page URLs.

Optimization opportunities: Identify areas for improvement regarding your page speed and quality (related to text, duplicate content, responsive design, and alt attributes for content) (related to text, duplicate content, responsive design, and alt attributes for content).

Link structure suggestions: Understand how your page and link structure can be improved by getting data about your headers, internal links, and incorrect anchor text.

Server error fixes: Identify specific server errors related to any redirects, HTTP headers, or CSS and Javascript files.

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